David Wilson Homes has appointed landscaping specialist TCL to create wildlife friendly habitats in several of its new developments in the north west, to help them win a number of newly created RSPB awards.
The RSPB Wildlife Friendly Gardens scheme is aimed at encouraging house builders to use plants and features to help birds, bees and butterflies feel as at home in the neighbourhood as its new human residents.
As well as giving the developers the warm glow of knowing they’re doing something to help the environment, the gold, silver and bronze awards mean they can show off their green credentials to potential buyers and the wider community.
Developers are awarded points for including different features – for example planting wildflower turf, scented gardens and beds of cornflower annuals are worth two points apiece, while stretches of native hedgerow earn three points.
Additional features such as water butts, compost bins and physical homes for insects, pollinators and mammals are worth further credits.
TCL regional relationship manager Sophie Kelly explained: “TCL has been creating insect and animal friendly sites for many years. Hedgehog highways, bug hotels and bird boxes provide welcoming habitats for feathered and furry residents while also enabling local school children to feel part of the expanding community.
“This new RSPB scheme has added an extra layer of appeal for house builders. Everyone likes to be acknowledged for their achievements and having an award they can display in their sales area and on their literature has got to help enhance their image among the buying public and those living nearby.
“As much of our work revolves around creating attractive sales areas, we need to ensure the elements we create are visually appealing to the customers.
“So while piles of rotting wood and bogs are excellent for the environment they could be off-putting and need to go elsewhere on the site. Compost bins and water butts can be disguised with timber surrounds.
“But of course, bird boxes and beds filled with scented and wild flowers are not only beneficial to the environment - they are also excellent eye candy for everyone visiting the show homes.”