David Wilson Homes and Taylor Wimpey are among big name developers who have been learning how to create maximum visual impact for speedier sales, with help from outdoor spaces specialist TCL.
The developers are among a number of TCL clients to be offered free CPD training to help their commercial teams see how investment in good quality landscape design can make a difference to the bottom line.
The CPD sessions, created by landscape architect Andy Danns from the Covey Design Centre, part of the TCL Group, have been well received by the housebuilders which have taken part so far.
TCL regional relationship manager Sophie Kelly explained: “The aim of landscaping is to help developers sell houses. While we are well known as a landscaping delivery specialist, some clients are unaware that we offer a design as well as a physical implementation service – and that we can offer the whole design and deliver package from start to finish.
“We have discovered that some developers have been disappointed after landscape designers have specified very small plants which, while they will be impressive in a few years’ time, do not have the immediate ‘wow’ impact required to sell the properties.
“Our CPD module, which is aimed at commercial directors and managers and quantity surveyors, looks at ways to maximise visual impact by using a small number of statement plants rather than a vast swathe of non-descript alternatives for the same cost.”
“It shows, for example, how to create a street scene. In a world where smaller front gardens are the norm and trees are therefore not practical, clever use of specimen shrubs can provide instant height and structure.
“A little knowledge can be dangerous when specifying plants. Understanding how plants grow and change through the seasons is vital when designing.”
The module also looks at how to be clever with trees without the need to increase foundations, the use of evergreens for year-round interest, strategic planning on plant positioning within a development for maximum ROI and the importance of grounds maintenance.
It also gives examples of ‘instant impact’ beds for less than £500 – easily recouped many times over with a successful sale.
For more information on the CPD training contact Sophie Kelly on 07568 108030 or at firstname.lastname@example.org